Diriya is our primary micro-finance product which uses grameen concept’s most renowned ‘trust group’ concept. This is our most popular product and nearly 98% of our clients benefit from this concept. Through Diriya we reach out to the economically disadvantaged female entrepreneurs, whose access to traditional forms of financial services is limited due to their lack of resources and social distinction.
Through Diriya we target micro-enterprises. Trust groups for Diriya loans bring together three to five individuals who will support each other and ensure the loan is paid off on time.
Specifically designed to support our own Diriya customers, the Sahana is a quick and easy way to gain access to small amounts of cash to meet urgent personal requirements, such as social functions, house hold emergencies, our female entrepreneurs may be faced with.